To bolster the position of Amazon in Saudi Arabia and increase its usage among customers, we were tasked with creating an app download campaign specifically for YouTube and Google Ads. The campaign had to cover 4 specific features of the app and the offerings of Amazon – Easy Returns, payment options, shop on the go, and top deals.

We needed to create ads for each of the features in a unique, Amazon way with a contemporary look and feel keeping in mind the Saudi sentiment. From ideating to conceptualizing, script writing to casting, to production and post production, entourage creative built on putting all of this together to tell the story of Amazon services with the cultural essence .