entourage wins Aramco Stadium Branding & Communications pitch
As Saudi Arabia gears up to host the world’s biggest sporting event—the FIFA World Cup 2034—entourage, the region’s leading creative experiential agency, is proud to announce its selection as the branding and communications strategy partner for Aramco Stadium.
Aramco Stadium represents Saudi Arabia’s unwavering commitment to developing world-class infrastructure, creating a premier sports and entertainment destination that aligns with Saudi Vision 2030’s Quality of Life Program. Designed to the highest global standards, the stadium will offer state-of-the-art amenities, ensuring inclusivity, safety, and sustainability while elevating the region’s sports and events landscape.
Speaking on this significant win, Mohammed Tayem, Founder & CEO of entourage, expressed his excitement:
Securing this mandate is an incredible milestone for entourage. Aramco Stadium is more than just a venue—it’s a symbol of Saudi Arabia’s ambition and progress. We are honored to play a pivotal role with our partners in shaping its identity and communication strategy, ensuring it resonates with audiences locally and globally. This achievement is a testament to our team’s expertise and passion for delivering transformative brand experiences.
entourage’s scope of work includes the development of a comprehensive brand strategy, followed by a full-scale communications roadmap leading up to the stadium’s grand launch. This prestigious win reinforces entourage’s continued expansion and influence across the regional and international stage.
About entourage:
Established in 2009, entourage has quickly grown into one of the leading creative experiential powerhouses in the region activating the most talked about campaigns. The multi-functional marketing consultants of entourage collaborate with a wide range of leaders across industry sectors, government entities and global campaigns to deliver effective solutions. The agency’s reputation across the region is built on long-standing partnerships with Google, Discovery Networks International, Prime Minister’s Office of UAE, Mohammed bin Rashid Al Maktoum Knowledge Foundation, Aramco, Royal Court of Saudi and many more brands and entities, with operation across 5 regional offices.