Saudi Arabia became the first Arab country to host the G20 conferences in 2020. A milestone moment in the Arab world, entourage was tasked to build and develop the full project from marketing & event management perspective for G20 International Conferences led by the Saudi Secretariat.

The task was to design, curate, promote, build the content and manage 24 events in a span of 8 weeks. The conferences hosted the world’s most influential leaders, global ministers, and government representatives, from the G20 countries and their guests.

The event presented a massive logistical challenge being held in the midst of the global pandemic. Therefore, entourage had to come up with a solution to host these events, and for the first time ever in the hybrid format. To do so, we have built the event set up at Crowne Plaza Riyadh, hosting the physical attendees and we have simulated the same setup virtually on eve virtual and Webex, to host the rest of the world by using the latest technologies of live streaming, studio control and event management tools. Also, we designed a campaign to increase awareness, maximize registrations and generate physical and virtual viewership of the conferences and utilized the advertising platforms to reach the target audience across the globe, and we supported that advertising campaign with a public relations campaign with a global media outreach. All this led to generating 500 Million impressions and more than 10 Million online views.

SCOPE: hybrid events (physical+virtual) | agenda & speakers management | venue management | public relations management with international media exposure | social & digital audience generation campaigns | social media management | customer acquisition journey through website and mobile app development | paid media strategy and execution.

HIGH LEVEL SPEAKERS:

H.R.H Prince Faisal bin Bandar Al Saud - Governor of Riyadh Province of Saudi Arabia

H.R.H Prince Faisal
bin Bandar Al Saud

Governor of Riyadh
Province of Saudi Arabia

Prince Abdulaziz Bin Salman Al Saud - Saudi Energy Minister

Prince Abdulaziz Bin
Salman Al-Saud

Saudi Energy Minister

H.E Dr.Majid bin Abdullah Al Qasabi - Minister of Commerce​ of Saudi Arabia

H.E Dr. Majid bin
Abdullah Al- Qasabi

Minister of Commerce​
of Saudi Arabia

H.H Prince Badr bin Abdullah bin Mohammed bin Farhan Al Saud - Minister of Culture of Saudi Arabia

H.H Prince Badr bin Abdullah
bin Mohammed bin Farhan Al- Saud

Minister of Culture
of Saudi Arabia

Neil deGrasse Tyson

Astrophysicist

Michio Kaku

Theoretical Physicist

Lord Callanan

Minister for Climate Change and
Corporate Responsibility, UK

Li Yong

Director General,
United Nations Industrial
Development Organization (UNIDO)

100+

G20 leaders,
ministers and high
level dignitaries

1200+

physical
visitors

10M +

online
viewers

500M +

impressions
digital media
reach