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AL QADSIAH CELEBRATION 2025

Project Snapshot

Client: Al Qadsiah Club

Agency: entourage

Location: Al Khobar Waterfront, Saudi Arabia

Date: 2025

Scope

Concept Creation
Narrative & Storytelling
Show Creation & Direction
Content & Multimedia
Large-Scale Event Experience Design
Build-up & Management
Entertainment & Live Shows

The Al Qadsiah Celebration 2025 was conceived as a city-wide cultural moment honouring Al Qadsiah FC fans, designed not only to be experienced live, but to scale far beyond the site through content, participation, and social amplification.

Scale of Activation (On-Ground Delivery)

Visitors

Per Day

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Activated
City Space

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Crew

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Nationalities

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working hours
man-hours

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Of Cabling

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LED screens, creating an immersive live arena for the show

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Lighting
Fixtures

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of Laser Power

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Performers 3 Major Celebrities

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Multimedia Opening Show

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Power Enough To Light Up A City!

At the heart of the experience was a 25,000 sq mt festival area, designed as a progressive journey. Audiences moved through zones accommodating families and children, fan engagement areas, water activities, culinary and cultural zones; culminating at the main stage, where the core celebration unfolded through live performance, immersive content, and an integrated stage-and-sky multimedia show.

Content, Music & Cultural IP Creation

Beyond live spectacle, the celebration introduced original cultural IP developed for Al Qadsiah FC. A new official club anthem, Taj Al Khobar, was produced as a central pillar of the experience, serving as both a live performance moment and a long-term cultural asset.

The anthem premiered during the celebration, reinforcing club identity and creating an emotional anchor for both live audiences and digital viewers.

Content & Marketing Engine

The celebration was engineered as a content-first activation, ensuring every major live moment translated into high-impact digital storytelling. Key content drivers included:

A cinematic opening ceremony designed for live and post-event capture
Headline performances by Dalia Mubarak, Dahoum Altelesi, and Khadijah Moaz
Immersive water shows and sky-based spectacles designed as cinematic moments
Fan-centric storytelling built for organic sharing
Continuous on-ground content capture across all zones

This approach ensured the experience extended well beyond the physical footprint of the event.

Amplification & Reach (Marketing Performance)

videos produced

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Social Media Posts Published

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Content distributed across

Digital Platforms

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Views Generated

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Influencers Engaged

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Collectively, these outputs transformed the celebration into a city-level digital moment, extending visibility nationally and regionally.

Outcome & Impact

The Al Qadsiah Celebration operated simultaneously as:

By deliberately designing for both experience and distribution, entourage ensured the energy, emotion, and scale of the live event translated seamlessly into digital reach, positioning Al Qadsiah not only as a football club, but as a cultural force with resonance beyond sport.

AL QADSIAH CELEBRATION 2025

Project Snapshot

Scope

Scale of Activation (On-Ground Delivery)

Power Enough To Light Up A City!

Content, Music & Cultural IP Creation

Content & Marketing Engine

Amplification & Reach (Marketing Performance)

Outcome & Impact

Dubai

Riyadh

Cairo

Al Khobar

New York

Milan