Saudi Potential Excites Middle East Events Industry
The Kingdom is investing $64 billion in entertainment the sector: Mohamed Tayem
Dubai, UAE, April 2019: Event industry experts and thought leaders discussed the immense opportunities in Saudi Arabia at the Middle East Special Event and Exhibition held recently in Dubai.
The Kingdom set a clear target to increase household spending on entertainment and cultural activities inside the country from 2.9 percent to 6 percent by 2030, according to its Vision 2030 National Transformation Program.
Saudi Arabia’s General Entertainment Authority (GEA) is currently working on a comprehensive framework for entertainment services in all cities across the country.
According to GEA, the Kingdom hosted more than 2,000 events in 2017 counting an attendance of more than 8 million, with 149 event management service provider and vendors active behind the scenes.
After a series of new business acquisitions, performing ahead of the market and marking a successful year in 2018, the most exciting live event agency in Dubai, entourage marketing & events has expanded its business operations in Saudi Arabia.
The Saudi expansion of the regional marketing leader was being planned for years. In 2017, the agency partnered with the office of the Crown Prince of Saudi Arabia, and leaders of MiSK Foundation to manage the biggest social media forum in the Kingdom, the Shoof Forum. The mandate was to mobilize and empower the youth of the Kingdom providing them with the best in the world inspirations. Snapchat, Netflix, and YouTube are among the leading brands that the agency worked with to script the success of the major youth campaign.
Established in 2008, entourage marketing & events has quickly grown into one of the leading event agencies in Dubai the region activating the most talked about campaigns. Take the landmark Egypt Tourism campaign “Wahashtoona” and “Misr Orayba” for example that helped Egypt leap back into the tourism landscape. The agency is ranked number one according to the DubaiSME100 index for business performance. Recognized by the marketing and communication community, from Middle East Event Awards to Middle East PR Awards to MENA Effie, Dubai Lynx, and internationally at Euro EACA Care awards, the agency is proud of its long-standing partnerships that include Google, Snapchat, Prime Minister’s Office, Mohammed bin Rashid Al Maktoum Knowledge Foundation, International Humanitarian City and many more brands and entities.
The Saudi Vision 2030 outlines clear plans to make lives better through the channels of culture, sports, health, education and housing. The agency is already partnering with various government departments and ministries to communicate the vision within the Kingdom and globally.
This means Entourage has invested heavily in developing local capacity and expertise in the Kingdom to be able to manage expectations of ambitious projects, within strict restrictions of time. The agency expanded by adding 1000 sqm of production facilities, which are equipped with state-of-the-art assets with high-end digital production, carpentry, content development, and videography solutions at the disposal of agency partners.
Team entourage marketing & events are able to deliver ambitious visions at scale. Create a conference from content, agenda, and experience design scope of work to ensure the highest standards of outcomes for activations and integrated campaigns through its owned production assets.
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