Dubai was gearing up to host the world at Expo 2020 with more than 192 countries participating. Our challenge was to drive awareness and bring people to come and explore the Hidden Treasure of Pakistan. Entourage was awarded by the Government of Pakistan to promote and manage the pavilion and create the right content and calendar of activities, events, and activations, to ensure that the audience visiting the pavilion leaves with a strong message about this beautiful country.
With more than 10 months of working on the project closely with the TDAP team, we managed to curate 180 days of country engagement. We crossed the 100 thousand visitor milestone within the first 15 days of the opening of the Expo.
Entourage team built exciting content with all government entities of Pakistan, encompassing the different regions, and translated the same into events, conferences, and activations inside and outside the expo.
Using Expo 2020 as a platform, we marketed Pakistan as a growing economy offering multiple investment opportunities and a tourist hotspot offering multitudes of experiences.
at the pavilion