Saudi Arabia became the first Arab country to host the G20 conferences in 2020. A milestone moment in the Arab world, entourage was tasked to build and develop the full project from a marketing & event management perspective for G20 International Conferences led by the Saudi Secretariat.
The task was to design, curate, promote, build the content and manage 24 events in a span of 8 weeks. The conferences hosted the world’s most influential leaders, global ministers, and government representatives, from the G20 countries and their guests.
The event presented a massive logistical challenge being held in the midst of the global pandemic. Therefore, entourage had to come up with a creative solution to host these events, and for the first time ever, conferences of this magnitude were held in a hybrid format. To do so, we built the event set up at Crowne Plaza Riyadh, hosting the physical attendees and we simulated the same setup virtually on eve virtual and Webex, to host the rest of the world by using the latest technologies of live streaming, studio control, and other event management tools. Also, we designed a campaign to increase awareness, maximize registrations and generate physical and virtual viewership of the conferences and deployed digital media marketing to reach the target audience across the globe. We supported the digital marketing campaign with a public relations campaign with global media outreach. All this led to generating 500 Million impressions and more than 10 Million online views.
SCOPE: hybrid events (physical+virtual) | agenda & speakers management | venue management | public relations management with international media exposure | social & digital audience generation campaigns | social media management | customer acquisition journey through website and mobile app | paid media strategy and execution.


H.R.H Prince Faisal bin Bandar Al Saud

Governor of Riyadh
Province of Saudi Arabia

Prince Abdulaziz Bin Salman Al-Saud

Saudi Energy Minister

H.E Dr. Majid bin
Abdullah Al- Qasabi

Minister of Commerce​
of Saudi Arabia

H.H Prince Badr bin Abdullah bin Mohammed bin Farhan Al- Saud

Minister of Culture
of Saudi Arabia

Neil deGrasse Tyson


Michio Kaku

Theoretical Physicist

Lord Callanan

Minister for Climate Change and Corporate Responsibility, UK

Li Yong

Director General, United Nations Industrial Development Organization (UNIDO)

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G20 leaders,
ministers and high
level dignitaries
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digital media