The event presented a massive logistical challenge being held in the midst of the global pandemic. Therefore, entourage had to come up with a creative solution to host these events, and for the first time ever, conferences of this magnitude were held in a hybrid format. To do so, we built the event set up at Crowne Plaza Riyadh, hosting the physical attendees and we simulated the same setup virtually on eve virtual and Webex, to host the rest of the world by using the latest technologies of live streaming, studio control, and other event management tools. Also, we designed a campaign to increase awareness, maximize registrations and generate physical and virtual viewership of the conferences and deployed digital media marketing to reach the target audience across the globe. We supported the digital marketing campaign with a public relations campaign with global media outreach. All this led to generating 500 Million impressions and more than 10 Million online views.