The challenge was to create brand awareness and affinity with interior designers, architects, developers, home owners and buyers. It was more important to be seen in relevant media than to be seen everywhere. Tailoring the messaging and content to the sector, we designed an approach that is specific to mentioned sectors.
We targeted design, construction and trade magazines to amplify brand messaging through PR. We collaborated with influencers to get optimum results from the exercise. We used social and Digital media (organic & paid) to increase followers on their channels and increase share of voice of the brand in the media.