The Knowledge Summit is the largest conference of its kind in the Middle East, fully created, conceptualized, and organized end-to-end by entourage. Bringing the world leaders in one place, from Gordon Brown, Princess Ghida, Steve Wozniak, National Geography’s CEO Hugh Herr to Jimmy Wales Wikipedia founder, internet founder Tim Berners-Lee, and many other big names from the international and regional sphere.
entourage, being the region’s number one conference organizer, was approached by Mohammed Bin Rashid Foundation for Knowledge (MBRF) in 2014 to come up with an idea for a conference for knowledge. We created the concept, the brand, the logo, the content, the agenda, and the topics, appointed speakers from all around the world, designed the creative campaign reflecting the theme of every year, and promoted it across all media outlets locally, regionally and globally to position the Knowledge Summit as one of the biggest international knowledge conferences across the globe. Every year was a new year for celebrating the Knowledge Summit from creating a new theme, advertising, content, and agenda to event concepts and journeys to be able to host this number of VIPs and target audience to celebrate knowledge in Dubai.
We established an Award holding the name of Sheikh Mohammed bin Rashid called Mohammed Bin Rashid Award for Knowledge to celebrate minds and recognize people who have accomplished something different in the knowledge world and their accomplishments have had a positive impact on the community. In the first year, this award was given to the person who created the Internet by Sheikh Mohammed, himself.
Needless to say, the event was a testimony of entourage’s capabilities as one of the leading conference organizing agencies in the region that impressed more than 12000 guests hosted by the summit almost every year.
SCOPE: conference development | brand development | agenda & content | speakers management | creative | public relations | media planning & buying | delegates coordination | logistics management | performance marketing