Konica Minolta, Inc. is a Japanese multinational technology company headquartered in Marunouchi, Chiyoda, Tokyo, with offices in 49 countries worldwide. entourage received the mandate for managing their brand on social media and PR to create awareness for their products in the MENA region.
entourage worked closely with the internal teams to understand the brand and its values and how it is positioned across the globe. We created a brand positioning for the MENA region keeping in mind the brand legacy and the culture of the region.
We used social media and PR to amplify the brand messages and promote products to a very targeted audience base.
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