To showcase the refugee camp, we as a Film Production Company in Dubai, took a film crew to the camp and produced a short movie, with Hussein Jassmi singing Nehna Hena (we are here), a song created especially for the film. We showed this movie at a gala dinner attended by most of the UAE Royals in Abu Dhabi and out of this film, we produced a 30-second TVC to support the campaign.
The campaign was built and developed by leveraging the media outlets of UAE to increase the fundraising during the periods of Ramadan, Eid, and end of year celebrations.
As the media buying agency in Dubai, we made sure that the campaign drove positive results across all KPIs that led to an exponential increase in the collection of funds, exceeding all targets.