Misk Foundation’s Shoof forum, held yearly by MiSK Foundation (An initiative of HH Prince Mohammed bin Salman bin Abdulaziz) is a youth-focused event that presents opportunities and inspirations in digital visual media. The disruptive event was one of the first platforms for storytellers and content creators that Saudi wanted to bring to the region. Therefore, the task was to bring together the leading success stories from the visual media sector from all around the world and create an interesting two-day forum about the latest trends, technologies, insights, and ideas shaping the social media sphere by bringing the experts on the Shoof stage.
entourage, as one of the leading event organizers in KSA, managed the overall event. We managed all the aspects of the event ranging from content creation, agenda development, creative & advertising, media planning and buying, and event planning to logistics as well as promoting the event on both PR and media fronts, in addition to activations and onsite management.


Leonardo Dalessandri

Visionary Italian Filmmaker

Neshan Der Haroutiounian

Lebanese TV Personality

Will Scougal

Global Director Creative Strategy - Snap Inc