One of the largest conglomerates of Saudi Arabia, the Tamer Group tasked us with planning, designing, and executing their Centennial Celebration events across the country in 4 different cities. To embody the legacy of the group and as an ode to its founder, Mohammed Said Tamer who laid the foundation by establishing the first pharmacy on the Arabian peninsula back in 1922, we designed the event experience by telling the story of the journey of the organization from 1922 to 2022 and set the scene for the future of the group.
In the digital age, we developed a physical interactive experience for the guests by recreating the first pharmacy established in 1922 taking inspiration from old memorabilia and images. Marking the milestones of the 100-year journey and giving a glimpse into the future, we created a digital walk-through tunnel, embodying the progressive and ambitious outlook of the Group. The event started in Jeddah, going to Riyadh and then to Abha and Khobar and we tailored the same experience for all the cities.