MOT

Challenge:

The Ministry of Transport and Logistics Services, Saudi Arabia commissioned us to run a global campaign across motre than 68 countries to build a strong narrative for the Logistics Sector of Saudi Arabia and promote the Kingdom’s initiatives and achievements to attract invesments into the sector.

Solution:

In order to build and amplify a strong narrative and position Saudi Arabia as a global logistics hub, we planned an integrated campaign with Paid, Earned, Shared, and Owned media to cover all touchpoints. In order to create a substantial impact, we focused on three main principles – target Audience, the right media mix, and a strong message – Global Logistics on the Move.
The campaign is ongoing till December 2023.
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