As WizShops is a completely new player in the market, entourage was tasked with creating all branding elements and collateral, social & digital media marketing and PR for the brand.
The idea was to create a fresh, captivating brand that will resonate with the audiences. We created the brand logy, guidelines, adaptations, app and website design and development and content creation, social media organic and advertising creatives and content and long format, short format and video format English and Arabic content. We used social media and digital media to amplify the brand presence in the UAE, Egypt and KSA. PR was used to build credibility of the brand targeted to investors, entrepreneurs, technology start-ups, and businesses that wanted to migrate online.
