entourage, being the appointed event agency of Google and its brands in the region, was tasked to launch YouTube music in the Middle East from Dubai. The team developed a full Brand Experience event, highlighting the experience which you live using YouTube and the new features that YouTube Music brings as a new competitor to the market.
We built a unique venue in the newly developed Blue Waters Island in Dubai to bring the target audience from media outlets, influencers, content creators, and partners to come and celebrate this great new addition to the middle east region, which will change the music industry.