To mark the new era of AlQadsiah FC, entourage was entrusted with delivering a record-breaking celebration that blended national pride, immersive technology, and legacy storytelling.
With over 100,000 attendees, two fully immersive fan zones, and a breathtaking city-wide show, this event became the biggest football celebration ever staged in the Eastern Province.
The Vision
AlQadsiah FC is a symbol of history and ambition.
The vision was to honor its past and unveil its future — through a celebration that touched hearts and headlines, appealing to fans, families, players, and leadership alike.
The Execution
Zone 1 – Legacy Fan Zone at Dhahran Expo
We built a dedicated Legacy Zone as a tribute to AlQadsiah’s rich football history:
Historical Journey Installation: A curated museum-style walk-through featuring trophies, jerseys, photos, and untold stories
Interactive Exhibits: Augmented reality experiences that allowed fans to explore the club’s heritage
Family Lounge & Culinary Village: Designed for all generations to enjoy traditional food, kids’ zones, and memorabilia-inspired experiences
Zone 2 – Celebration Stage & Player Showcase
The energy peaked in the second zone, where club pride met spectacle:
A full celebration show hosted for the players, club leadership, and special guests
Star performance by Majed Al Mohandes, driving massive buzz and emotional moments
A meticulously produced content sequence that blended video storytelling, live moments, and crowd interaction
Grand Finale – Khobar Landmark Takeover
To cap off the event, entourage orchestrated a city-wide spectacle:
Drone Show: 2,000+ drones choreographed in sync with music and animations
3D Mapping on the iconic Khobar Water Tower, turning it into a digital canvas
Record-breaking fireworks show, both in size and duration — lighting up the Eastern Province in celebration
Highlights
100,000+ public attendees
Largest football celebration in the region
Legacy Zone became a pillar of emotional engagement for long-time fans and families
Over 25 media stories and strong press traction post-conference
Seamless production and crowd flow across two massive public zones
Regional pride and national visibility generated organically across social platforms
Conclusion
This wasn’t just an event — it was a moment in history.
From legacy preservation to next-gen technology, from families to royalty, from football fans to cultural icons — entourage delivered a multidimensional celebration that truly marked the rebirth of AlQadsiah FC. A legacy honored. A future ignited. An entire region immersed.
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