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Challenge:

Transport General Authority, Saudi Arabia approached us to create a campaign for National Address with the objective of changing people’s behavior in the Kingdom to start using the address code provided by National Address.

Solution:

Assessing the mammoth challenge and understanding the behaviour of the people, we decided to build an integrated campaign with video ads and static creative assets. We used the most popular social media channels in KSA to reach as many people as possible (Twitter, Snapchat, TikTok, and Instagram).
The video ads were scripted to resonate with the audience of the Kingdom, funny yet informative, driving the narrative seamlessly. The videos were developed in Arabic, with English and Urdu subtitles to cover a wider audience base
SCOPE:
Concept Creation | Scriptwriting Casting | Production | Post-Production | Social and Digital Media Planning & Implementation
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co-tweets from government entities
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