Home » works » The Ministry of Transport and Logistics Services

Putting Saudi Arabia on the Global Logistics Map

The Ministry of Transport and Logistics Services commissioned entourage to build a global narrative for the Kingdom’s logistics sector attracting investment and signalling Saudi Arabia’s arrival as a world-class logistics hub. Across 68 countries. One campaign.

The Challenge

Saudi Arabia has invested enormously in transforming its logistics infrastructure. But ambition without awareness doesn’t attract investment. The Ministry needed a campaign that could cut through in 68 markets simultaneously, reaching the right decision-makers, in the right language, with a message strong enough to shift perception at a global scale.

The Strategy

We built the campaign around three non-negotiables: the right audience, the right media mix, and a message with genuine conviction. The creative platform Global Logistics on the Move captured the momentum of a sector in transformation and gave the campaign a narrative spine that could travel across cultures, languages and markets.

"Global Logistics on the Move"

The campaign theme, a single idea that positioned Saudi Arabia not only as an emerging market, but also as a force already in motion.

The Approach

Built on a PESO model, the campaign delivered a unified narrative across channels — turning awareness into credibility, engagement, and action.

Deployed across 68 countries, delivering 346M+ impressions and driving high-value audiences into the campaign ecosystem.

Delivered global visibility at scale, reaching a 5.5B+ audience and positioning Saudi Arabia within the world’s most influential business narratives.

A centralized ecosystem led by the landing page, converting traffic into qualified leads through gated content while maintaining full narrative control.