Saudi is so big in industry, and unfortunately not everyone knows this fact. We were mandated to create a big buzz with an awareness campaign to tell the world at large, Saudi people about the importance of the industrial sector and how almost everything around them is being produced locally. So we took Ramadan as an occasion to showcase 2 scenarios.

Therefore, we came up with a concept involving the Iftar food table to strike an emotional and cultural cord with the audiences. The idea was to show that everything on an Iftar table in a Saudi household was made, manufactured, grown or produced in Saudi. From food to sweets to baked goods to crockery to serving dishes, to fragrances and more, is rooted in Saudi.