To bolster the position of Amazon in Saudi Arabia and increase its usage among customers, we were tasked with creating an app download campaign specifically for YouTube and Google Ads. The campaign had to cover 4 specific features of the app and the offerings of Amazon – Easy Returns, payment options, shop on the go, and top deals.
We needed to create ads for each of the features in a unique, Amazon way with a contemporary look and feel keeping in mind the Saudi sentiment. We created a series of four ads capturing each message, linked with the overall narrative of the series. The ads showcased had a mix of different age groups, people with different backgrounds and very different requirements, and most importantly, how Amazon is the place all their needs are met.