Rebuild the Egypt Tourism brand and bring back the Arab tourists to Egypt. We launched an INTEGRATED MARKETING CAMPAIGN with the theme of ‘MISR WAHASTOONA’ (Egypt Misses You!). We produced a full advertising campaign including an AWARD-WINNING TVC capturing the essence of Egypt. The campaign was boosted by strategic media planning and buying in 9 ARAB COUNTRIES. Post the success of the first campaign, we launched another campaign in 2015 – ‘MIS ORAYBA’ (Egypt is close). Within the span of two years of the campaigns, the TOURISM NUMBERS IN EGYPT SURGED, bringing back the revenues and more importantly, the tourists to the country.