Due to the political unrest in the country in 2011, Egypt’s tourism was egatively impacted, leading the country to lose out on millions in tourism & hospitality revenue

Rebuild the Egypt Tourism brand and bring back the Arab tourists to Egypt. We launched an INTEGRATED MARKETING CAMPAIGN with the theme of ‘MISR WAHASTOONA’ (Egypt Misses You!). We produced a full advertising campaign including an AWARD-WINNING TVC capturing the essence of Egypt. The campaign was boosted by strategic media planning and buying in 9 ARAB COUNTRIES. Post the success of the first campaign, we launched another campaign in 2015 – ‘MIS ORAYBA’ (Egypt is close). Within the span of two years of the campaigns, the TOURISM NUMBERS IN EGYPT SURGED, bringing back the revenues and more importantly, the tourists to the country.
SCOPE: Concept creation & creative development | TVC production | media planning & buying | content sponsorships | public relations | social & digital media planning and implementation | on-ground activation | event planning & event management
0 %
increase in
tourism in 2 years
$ 0 B
generated in 2 years
0 M+
in 2 years
0 B+
online and offline
media impressions


major Ramadan TV
programs in 2014-2015