Our idea was to create an advertising campaign that changes the perception of Jordan as just a cultural destination to a destination that has something for everyone: the glorious outdoors, the Dead Sea, the culture, the food, and the much spoken about nightlife. The campaign showcased that Jordan has something to offer to everyone, the adventurous, the leisure lovers, or the party enthusiasts.
The campaign was launched across all GCC countries and entourage managed the campaign from inception to roll out, which included strategy development, creative development, production, and post-production, as well as media planning and buying.
