One Billion Followers Summit powered by New Media Academy and the Dubai Government was set to establish a platform where global content creators and social media stars converge aiming to entertain, educate and augment the content creator economy.
As Dubai geared up to host the first-of-its-kind content creators expo, our challenge was to create a spectacular event that would make global waves and attract international audiences. With a power-packed agenda spread over two days, we were tasked with creating an experience unlike anything seen before.
Due to the nature of the audience of the event, we created a haven for content creators with activations and brand touchpoints to promote learning, knowledge exchange, networking, and most importantly, the opportunity for international creators to collaborate and co-create, attracting global viewership across social media platforms. From the keynote sessions to panel discussions to workshops to exhibitors, the complete event journey encapsulated a myriad of experiences to engage ambitious creators and influencers.